Spotify Marquee is a paid promotion tool showing full-screen banners to your existing listeners on release day. Unlike Discovery Mode, it focuses on your current fan base.
Marquee vs Discovery Mode
| Feature | Marquee | Discovery Mode |
|---|---|---|
| Target | Existing listeners | New listeners |
| Cost | CPM-based ads | 30% stream commission |
| Format | Full-screen banner | Algorithmic recommendation |