When you set a release date, your track goes live that day on platforms; however, exact times vary by platform and region. Knowing these times matters for global release strategy.
Platform Go-Live Times
| Platform | Go-Live Time (Local) |
|---|---|
| Spotify | Friday 00:00 (each country's timezone) |
| Apple Music | Friday 00:00 (each country's timezone) |
| YouTube Music | Specified date 00:00 PST |
| TikTok | May be delayed 1-24 hours |
Global Release Strategy
Spotify and Apple Music go live at midnight in each country. A track going live Friday 00:00 in Turkey also goes live Friday 00:00 US time in the US. This provides the same "release day" experience worldwide.
Early Release Risks
- Links shared before release date won't work
- Pre-save campaigns activate automatically on release day
- Playlist pitch must be submitted at least 7 days before
When you see "Delivered" status in the SOOLY Music panel, platform delivery is complete; go-live time depends on the platform calendar.